Serving Customers In Global Market The WritePass Journal

Serving Customers In Global Market Introduction: Serving Customers In Global Market ). Good understanding and implementation of business psychology leads to more customers because the satisfied ones often tend to spread the message to their colleagues with an aim of influencing them to try the service. However, the converse is also true because when they do not like the experience, they will as well spread around the bad message (Donnelly Harrison, 2009). Businesses should therefore always strive to ensure that they understand the demands of the clients and then move on to give them the best experience in terms of service delivery because failure to do this only leads to loss of consumers (Palmer 2011). The key message that the advertiser wishes to communicate to the customers is that it believes that they have the right to information regarding the level of service they expect from the company all the time even in the rare moments when it falls short of the high standards set by the company. Importance of understanding Theories of Consumer Psychology: The message in the Virgin Atlantic’s website attracts the attention of the consumers because it has positioned itself as a company offering the lowest possible fares in the industry. Many people prefer paying less for more and this is what the company is banking on as it promises the consumers to give them the best service at the best rates in the industry (Solomon et al 2010). The layout of the site is also a major factor in attracting the attention of the consumers because most of the information is available and easily retrievable thus giving the clients an easy time when it comes to booking and making travel arrangements. The message facilitates the learning of the consumers in order to embed the message in their memory as recommended by the theories of consumer psychology. The company informs the consumers prior to booking on what they should expect from the company. Once they have this information, then they know what to expect from Virgin Atlantic in terms of service delivery. The standards set by the company are very high and at times, it fails to attain them but the consumers know this in advance so that in case of any mishaps the extent of the damage is not grossly over exaggerated. Virgin Atlantic motivates the consumers to act in the way the company desires through giving them what they desire and at reasonable costs that are well below the industrial average. It does this through setting very high standards for the company and then offering them to the clients at the lowest possible price in the industry. Everyone often desires to have the best service and when this comes along with the lowes t possible prices then the motivation to use Virgin Atlantic will always be high (Dibb, Simpkin, Ferrell, 2006). The company’s communication system therefore covers all the four aspects of theory of consumer psychology. Donnelly Harrison G, (2009) state that personality often influences the way consumers respond to the marketing messages. As such, the management of the company knows how to position itself in order to achieve its objectives. Virgin Atlantic predominantly uses the cognitive marketing strategy in winning over the trust of consumers. It does this by presenting pieces of information or rational arguments concerning its services to the consumers (Janson-Boyd, 2010).This method proves to be effective for Virgin Atlantic because the important message in the advert is on the attributes of the services it renders and the benefits that the consumers can derive from them. The company has designed the message in manner that influences the beliefs of the consumers with an aim of enticing them into using its services. Virgin Atlantic mostly relies on functional theory in packaging its advertisements as a way of attracting and retaining consumers. According to this theory, households form attitudes in order to be able to structure, organize and summarize large information on an entity (Buttle 2007). In this case, therefore, attitudes primarily serve as functions of knowledge. Knowledge can be either perceptual or conceptual in nature. Attitudes often express self-perceptions, values and preferences hence playing a big role in the consumer decision-making process (Gronroos2007).Owing to the fact that attitudes facilitate interpersonal communication and also serve as a function of value expression, Virgin Atlantic pays close attention in informing the potential consumers on the reasons why its services are the best in the industry. All the services of the airline are available on the site for easy access. Conclusion: The selected message meets all the requirements of theory as it efficiently informs the potential consumers on what they should expect from the company. The message is not only informative but also appealing to the audience as it intends to influence their attitudes about the company. The company can improve the message on the website by informing the potential consumers on the challenges facing the industry and the average industrial charges. It can actually indicate that they are the best airline in the industry by offering comparisons of their services and the costs with those of the industry. Once the consumers see this they will tend to form positive attitudes towards Virgin Atlantic and then inform their colleagues to try it. The functional approach chosen by the company fits very well in its advertising methods as it tries to create an advantage over its peers in the industry. Bibliography: Buttle. F. (2007)  Customer Relationship Management. Elsevier Dibb,S., Simpkin, L., Ferrell, O.C. (2006)  Marketing Concepts and Strategies,  Boston: Houghton Mifflin Donnelly, R. Harrison G, (2009) The Marketing Planning Process, Butterworth-Heinemann, London Gronroos, C (2007) Service Management and Marketing: Customer Management in Service Competition,  3rd ed, Wiley Janson-Boyd, C.V. (2010).  Consumer Psychology.  Maidenhead : Open University Press Palmer A (2011)  Principles of Service Marketing  6th Ed. McGraw Hill Schiffman, L.G., Kanuk, L.L. Hansen, H. (2012).  Consumer Behaviour A European Outlook. 2nd. ed. Harlow: Pearson. Solomon, M et al. (2010).  Consumer Behaviour A European Perspective. 4th ed. Harlow: Prentice Hall. Virgin Atlantic Website. virgin-atlantic.com/gb/en/travel-information/customer-service/customer-service-plan.html

Final Course Reection Essay Example | Topics and Well Written Essays - 750 words

Final Course Reection - Essay Example Firstly, a direct contact with the lecturer allows me to understand the concepts in the best way possible (Easton and Seaman 70). This is because there is an education value in the bodily and language expression of the lecturer. The lecturer would put the emphasis on the worthy concepts, and in such a manner the concept gets the punch it deserves. Usually this translates to a better understanding of the concepts the lecturer might be explaining. Secondly, the lecturer offers instant solutions to the problems that the learners meet. Questions get answers immediately. Therefore, it is more likely that the learner will remember the concept. This is probably not what we know about the online learning. Here, if I get a pressing question, and the lecturer is not available at that time, then I will be forced to remain in that state until the time when the lecturer appears. Academically, this is not proper because the urge and morale to understand would have been deteriorated by this time. T herefore, the answers to that question would not have the same weight if they were answered at that time it was pressing. PMBOK and IBSTPI are organizations that provide professional standards on project management. They nurture the art of professionalism and equip learners with professional instruments that render them indispensable in the job market. Personally, I am of the idea that these organizations are critical in creating a professional workforce. Structure is among the most significant concerns in the field of academics (Easton and Seaman 70). There must be a given manner to do things. This structure comes in the form of standards. These organizations bring professionals together in the sense that they adhere to the same standards making them professionally identifiable. In the light of glooming my qualifications and enjoy the state of being a professional in my field of study, obtaining a PMP certification is not anything that I can think twice about. The state of my profe ssionalism must be identical to those of others. Besides, employers in the current days are out for quality. Obtaining a certificate from PMI is an added advantage to the possibility of ever getting employed. PM4ID.org is a website that provides an access to an e-book by the name Project Management for Instructional Designers. This book is attributable to the mighty work of John Preston and Russell Darnell. The book, licensed by Flat World Knowledge, is out to offer a review of the applicable principles of project management with a special tribute paid to instructional designers. The book is not at any point used for preparation. To answer the question whether I can use an e-book in other courses, I think I can, but at absolutely no cost. This is not because I like getting things free, but because I go for value. There are many freelancers out there writing books for a financial remuneration. Therefore, the concept might as well not be legitimate because their interest to get money supersedes the interest to attain quality and relevance of the book. However, PM4ID.org is not such an e-book. It is an open e-book to anyone who might be interested in contributing the ideologies that make the book. The group work faces a lot of challenges that can be attributed to convenience factors. In my experience, group discussions are a better way to learn, but not to all members (Easton and Seaman 69). Though the basis of a group lies in the common shared interest, some group

Mini Case Study Research Paper Example | Topics and Well Written Essays - 500 words

Mini Case Study - Research Paper Example The specialist helps the clients to solve the particular problems by developing various techniques. Question to the Store Manager The store manager has been asked three questions by the performance improvement specialist to get proper information about the growing number of returned merchandises in their electronic store. The first question was asked regarding the service facilities rendered to the customer during purchase of goods and it was found that the customer was not provided with adequate knowledge about the products. The second question was regarding the sales staff qualities in the store and it was found that the staffs lacked in skill and knowledge about the electronic products available in the store. The third question was asked to the store manager about the brand of the electronics products they are using in their retail outlet and it was observed that they deal with the poor quality products and not the renowned brand available in the market. Thus, all these are the ou tcomes of various returned merchandises. Problem Fixation The term ‘return merchandise’ is referred to the return of goods by the recipient to the supplier because of certain problems within the products.

Global Alcoholic Drinks Market 2014-2018 Essay Example for Free

Global Alcoholic Drinks Market 2014-2018 Essay The Global Alcoholic Drinks market comprises three segments: Beer, Spirits, and Wine. The Beer segment led the market in 2013 with 53. 24 percent and 75. 34 percent share, in terms of revenue and volume, respectively. Increase in demand among the millennial population in the US, growing demand for premium alcoholic beverages, and increased marketing and promotions by vendors are some of the factors that have driven the consumption and sales of alcoholic drinks. The Global Alcoholic Drinks market is witnessing a steady growth both in terms of revenue and volume. However, the mature nature of the Beer market is expected to have a negative impact on the growth of the market at large. Covered in this Report This report covers the present scenario and growth prospects of the Global Alcoholic Drinks market for the period 2014-2018. To calculate the market size, the report considers revenue generated from the retail sales of various alcoholic beverages. It also includes the market size based on volume, which is calculated based on the consumption of alcoholic drinks by consumers in the world. VIEW OUR FULL TOC HERE Key Regions †¢EMEA †¢APAC †¢Americas Key Vendors †¢Bacardi and Co. Ltd. †¢Beam Global Spirits Wine †¢Diageo plc †¢Pernod Ricard †¢SABMiller plc Other Prominent Vendors †¢Anheuser-Busch InBev †¢Asahi Breweries †¢Brown-Forman †¢Carlsberg Breweries †¢Central European Distribution †¢Constellation Spirits †¢Distell Group †¢Grupo Modelo. †¢Gruppo Campari †¢Heineken †¢Illva Saronno †¢John Distilleries †¢Jose Cuervo †¢Molson Coors †¢Patron Spirits †¢Shiva Distilleries †¢Suntory †¢The Wine Group †¢Tilak Nagar Industries †¢United Spirits †¢VS Group †¢William Grant Sons Key Market Driver †¢Growing Demand for Premium Alcoholic Beverages †¢For a full, detailed list, view our report. Key Market Challenge †¢Increased Competition from Non-alcoholic Beverages †¢For a full, detailed list, view our report. Key Market Trend †¢Demand for Low Alcohol Content. †¢For a full, detailed list, view our report. Key Questions Answered in this Report †¢What will the market size be in 2018 and what will the growth rate be? †¢What are the key market trends? †¢What is driving this market? †¢What are the challenges to market growth? †¢Who are the key vendors in this market space? †¢What are the market opportunities and threats faced by the key vendors? †¢What are the strengths and weaknesses of the key vendors? For more insights, view our Global Alcoholic Drinks Market 2014-2018 report.

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People use and rely on the Internet is so many ways today; it is difficult to imagine what life was like when it did not exist. The emergence of the Internet has impacted the world in many ways including eliminating a student’s need to visit a library, possibly costing people a job when searching for employment, providing a lack or privacy, creating a new method of communication, presenting new ways to commit a crime, and even an easier way to spend more money on items many people do not really need. Our world has changed drastically since the creation of the Internet, and over time as technology advances, it is going to be amazing to see what else society will be able to do. The Internet has brought an end to students’ need to go to the library and do research for school. Entering college I was always worried about my first research paper for English because I never went to the library and did actual intense research. But once I received the first research assignment, I soon realized I still did not need to take trips to the library unless I am having trouble using the website provided by Drexel to find useful sources. It is unfortunate that most students do not know how to do research in a library when not that long ago, books were the only way to find information. The Internet is beneficial in many ways but there are also some negative aspects that many people fail to realize before it is too late and cost them a job. Due to the increased use of the Internet and social media, people’s lives have been impacted due to the information being posted. People now have to be aware of what they post onto the web because once it is posted; it is on the web forever. Employers even look at employee candidates social media page to see if t... ... that allows people to download free music, not much is being accomplished because a new website is created the next day to do the same thing. Not only does the Internet make it easier to do research for a project but it also makes shopping faster and more efficient. The ability to buy almost anything online has reduced the amount of people that actually leave their house to buy things. If Black Friday was not enough for people to go crazy and spend money, Cyber Monday was created for those who still had money left to receive great deals from the comfort of their own home without waiting in any ridiculous lines. There are both positive and negative results to the Internet, but as long as people are responsible, it can be a great tool in almost any aspect of life. It will truly be amazing to see what other advances technology will create in just the next few years.

The Misfit and the “Miss-Fit”

Lewis, Anthony Dr. Sherry Forkum English 1A, Midterm 13 March 2013 The Misfit and the â€Å"Miss-Fit† Flannery O’Connor is an author who has written a score of short stories; however the author is remembered for one story in particular. The story revolved around a family that had problems just like any other normal family. This family’s problem was respecting each other and communication. The Family is taking a vacation to Florida when a longing for a stroll down memory lane hits the grandmother, who wants to see a house she had been to before.As the family approaches its destination, an accident takes place that leaves the family stranded on a dirt road where they meet the Misfit, an escaped convict from prison. The misfit would have helped the family out in getting the car working again, but the grandmother had to say â€Å"You're The Misfit!†¦ I recognized you at once! (O’Connor, Flannery  ¶81)†, getting the whole family massacred because the Misfit could not have any witnesses able to report a location of his whereabouts. Although this story sounds straightforward, there are some ironic twists discovering who the real Misfit of this story is for example.In O’Connor’s short story, A Good Man is Hard to Find, O’Connor writes to depict the true â€Å"miss-fit† in the story to be the grandmother. Red Sammy and his wife were symbolic of the best of mankind. The couple was the epitome of what normal citizens would call good-natured people. Red Sammy gave assistance to a couple of gentlemen that needed gas. When the guys told Sammy a bit about themselves, Sammy gave them a helping hand, and generously offered to give them gas on credit. The gentlemen stiffed Sammy the money they owed him and gave indecency in return. The grand-mother, Red Sammy, and his wife discuss the evil nature of the times and decide that, although they themselves may be good people, ‘a good man is hard to find. †™(â€Å"O'Connor's Short Stories: Summary and Analysis: â€Å"A Good Man Is Hard to Find†Ã¢â‚¬   ¶12)† On top of being a very generous man, Sammy also symbolized a sort of warning for the family. â€Å"I felt ‘Red Sammy' represented a type of prophet in the story, speaking to the Grandmother directly about how trust was becoming dissolute †¦. He was the family's ‘red flag (Lucy Tonic  ¶ 12)†.All the talk of dishonest people is extremely ironic since the family gets into an accident and find out that help was found in none other than the Misfit and a couple of other convicts. In A Good Man is Hard to find, Bailey and his wife were not the two most powerful people in this story, they are very easy to manipulate and they let people walk all over them. They did not even have a large role to play in the story. Their characters were put in the story to build suspense during the conversation between the Misfit and the grandmother.This build up l et the readers feel like the grandmother may have a chance to be spared. â€Å"It's not far from here, I know,† the grandmother said. â€Å"It wouldn't take over twenty minutes. † Bailey was looking straight ahead. His jaw was as rigid as a horseshoe. â€Å"No,† he said (O’Connor, Flannery  ¶48-49). This man is letting his kids behave like little brats allowing them to scream and yell for far too long before he whips the car to the side of the road to yell at the kids to shut up. Although the parents may have been incompetent in raising their children they, like their infant child, should not have had to suffer their fate.The children in the story, although obnoxious and completely disrespectful to all the characters, also play a role that is inherent behavior to most kids. Kids have mostly acted with bad manners and disrespect in the past because the lesson has not been learned that respect is essential to living in society. It is the responsibility of the parents to teach the meaning of respect and general manners to children. June Star, the daughter of Bailey and the mother, is a downright disrespectful little brat that needs to be taught the most about manners and appropriate comments to strangers.The girl has no boundaries in place because it is obvious the parents do not have a discipline routine, and the parents just get rolled over by the children. â€Å"Though she's cute, she's just plain nasty to everybody, as learned pretty early on in the story from the way she treats her grandmother (â€Å"June Star. †  ¶1)†. John Wesley, the son of Bailey and the mother, is similar to June Star however not as ruthless a character. This is because between the Grandmother and June there is little time to be on the same playing field in respect to cold-heartedness.The baby is by far the most innocent character in the story. This is because the baby is still a newborn that does not have the brain development to act based on its current knowledge. â€Å"The baby's sleeping when it's shot†¦it's the easiest member of the family for whom we feel sorry (â€Å"The Baby†  ¶1)†. This is because the baby never even had a chance and died all because the Grandmother made an idiotic comment to a convicted felon ensuring the family’s fate. The Misfit and his posse are a small group of outlaws who broke out of jail and are attempting to remain hidden from the authorities.Albeit an individual who is looked down upon by society for committing heinous crimes, throughout the story the Misfit plays the role of a convict with a sense of acceptance towards being a bad man. â€Å"If He did what He said, then it's nothing for you to do but thow away everything and follow Him, and if He didn't, then it's nothing for you to do but enjoy the few minutes you got left the best way you can by killing somebody or burning down his house or doing some other meanness to him. No pleasure but meanness. (à ¢â‚¬Å"A Good Man is Hard to Find†  ¶136)†This illustrates the Misfit’s persona and shows that he does not care about taking another’s life in order to give his life a purpose. Due to the behavior and the overall actions, the Misfit fit the role of the convict character therefore could not be considered the true misfit. Throughout the conversation with the grandmother, the Misfit seems to be a polite gentleman regardless of his misdeeds. â€Å"†I'm sorry I don't have on a shirt before you ladies,† he said, hunching his shoulders slightly (O’Connor, Flannery,  ¶100)†.This shows that he is not a terrible person and he probably just got caught in the wrong place at the wrong time, but at this point he has accepted his fate as a bad man on the run. The Grandmother, not ever mentioned by name in the story, is the absolute shadiest character of all. The Grandmother has this holier than thou attitude that could not be more wrong. Not o nly is the she hypocritical but also a master manipulator as well. The Grandmother tries to get her way by sing news clippings of the Misfit’s escape as a reason that the family should take a trip to Tennessee instead of Florida. â€Å"The grandmother says that ‘[she] wouldn’t take [her] children in any direction with a criminal like [the Misfit] aloose in it. [She] couldn’t answer to her conscious if [she] did. ’ Ironically, this is exactly what she does when she tempts her family into visiting the old house (Krista  ¶36). † Although the Grandmother’s initial idea of taking the trip in Tennessee would have been better, the intentions of going to Tennessee, however, were strictly selfish.She manipulated the kids into thinking that there was a house with secret panels that held untold amounts of hidden family treasure so that Bailey would turn the car around to go and visit the old house. This action was the final straw that led the f amily down a road that would lead them directly into the path of the Misfit. As the family drove down the dirt road that led to the house with the â€Å"treasure† the senile old lady suddenly came to the realization that the house the family was driving to, was not in Georgia, but in Tennessee instead. The thought was so embarrassing that she turned red in the face and her eyes dilated and her feet jumped up, upsetting her valise in the corner. The instant the valise moved, the newspaper top she had over the basket under it rose with a snarl and Pitty Sing, the cat, sprang onto Bailey's shoulder (O’Connor, Flannery  ¶63)†. The Grandmother freaked out causing Bailey to drive off the road and flip the car around. Throughout the story all of the characters commit actions or make comments that make everybody in the story sound insane. The Misfit and his gang all commit atrocious crimes and have no remorse about committing those crimes.The children both act like spa wns of Satan, throwing temper tantrums to get what they want, being disrespectful to others and to the family as well. Red Sammy and his wife, is a couple that is very rapidly losing hope for all people in the world thinking that there is no decency left in mankind. The Grandmother, however, takes the cake so to speak on being in denial about who she is as a person. She thinks she is above the rest of the characters in overall behavior as far as common courtesy. This makes her the worst character in the story because she is an evil character that hides behind this facade of a good person.Works Cited â€Å"The Baby. † Shmoop. Shmoop University, Inc, 2013. Web. 13 Mar. 2013. . â€Å"June Star. † Shmoop. Shmoop University, 2013. Web. 13 Mar. 2013. . Krista, Emily, Rach, Nick Light, and James Leonard. â€Å"A Good Man Is Hard to Find. † Analysis of Flannery O'Connor's Short Story. Debra Bell, 8 Oct. 2009. Web. 13 Mar. 2013. O'Connor, Flannery. â€Å"A Good Man Is H ard to Find. † A Good Man Is Hard to Find. N. p. , n. d. Web. 13 Mar. 2013. lt;http://pegasus. cc. ucf. edu/~surette/goodman. html;. â€Å"O'Connor's Short Stories: Summary and Analysis: â€Å"A Good Man Is Hard to Find†Ã¢â‚¬  Cliffs Notes. Cliffsnotes. com, n. d. Web. 14 Mar. 2013. ;http://www. cliffsnotes. com/study_guide/literature/oconnor-short-stories/summary-analysis/a-good-man-is-hard-to-find. html;. Tonic, Lucy. â€Å"Analysis of Flannery O' Connor's â€Å"A Good Man Is Hard to Find†Ã¢â‚¬  Yahoo! Voices. Yahoo! Contributor Network, 17 Aug. 2012. Web. 14 Mar. 2013. ;http://voices. yahoo. com/analysis-flannery-o-connors-good-man-hard-11673144. html;.

A Report On Double Entry Accounting - 1249 Words

Double entry accounting is based on the fact that every financial transaction has equal and opposite effects in at least two different accounts, for example, is somebody transacts a purchase of a drink from a store, it have been paid by cash and in return, the shopkeeper give the bottle of drink to the customer. This simple transaction has two effects, the buyer’s cash would decrease by the amount of money of the bottle and the sellers will be short of a drink but his cash balance would increase the price of the drink. Without applying double entry accounting records would only affect a partial view of the company’s afraid. The two effects of an accounting entry are known as Debit (Dr) and Credit (Cr). It is used to satisfy the equation Assets = Liabilities + Equity, whereby each entry is recorded so as to maintain the relationship. Any increase in expense (Dr) will be offset by a decrease in assets (Cr) or increase in liability or equity (Cr) and vice-versa. Debit col umns on the left, credit on the right. Debits are on the left and increase a debit account and reduce a credit account. Credits are on the right and increase a credit account and decrease a debit account. Debit receives the benefit, credit gives the benefit, when any account gets money, and it will be debit when any account give money. After all your bank statement is credited when money is paid into your bank account. But look at it from the bank’s point of view, and it is the bank that issues the statement.Show MoreRelatedAccounting 504626 Words   |  3 Pagesterm double-entry accounting?   Examples are great and   try to build on what each other has said.   Double entry accounting is based on the fact that every financial transaction has equal and opposite effects in at least two different accounts. In the double entry system, transactions are recorded in terms of debits and credits. 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